With headquarters in New York City, Blue Apron aims "to make incredible home cooking accessible to everyone." Their approach to meal delivery is quite different from the reheat-at-home, precooked foods you might see with competitor services.
Instead, Blue Apron ships refrigerated boxes of fresh-from-the-farm ingredients so that aspiring home cooks can not only bring healthier, more flavorful food to the table, but also add more recipes and skills to their own repertoires.
Given that Blue Apron sends out more than 8 million meals per month, across the nation, they're definitely doing something right.
Right from the start, you'll be able to indicate your dietary preference. Omnivore?
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No problem. All of the meals in your delivery will fit those criteria.
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You also have the ability to specify if there's a particular meat - lamb, pork, poultry, beef, shellfish, or fish - that you don't want included in your recipes. You'll never get the same recipe twice in a calendar year, and all of Blue Apron's ingredients come to you pre-measured, from the spices to the shallots.
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This service does focus on lunch- or dinner-type entrees, so you won't find breakfasts, desserts, or sides.
You can go to the Upcoiming Page in order to view the recipes that you're scheduled to receive. If you don't want to receive a certain meal that they've preselected for you, no problem!
You can replace that recipe by selecting a different meal preference and choosing a different recipie. Just make sure that you make all meal plan changes before the "Changeable Before" date.
One thing to note, all of Blue Apron's plans consist of either 2- or 4-serving configurations.
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You could wind up with a lot of leftovers if your family is small - or not enough to go around if yours is large.
One of the most common complaints about Blue Apron used to be their prices - so we were happy to see that, over the past year, they've worked hard to make their meals more affordable:
- Two-Serving Plan: you can get two ($47.95) or three ($59.94) 2-serving recipes per week.
Both prices include shipping.
- Four-Serving Plan: you can opt for two ($71.92), three ($95.88), or four ($119.84) 4-serving recipes per week.
Those prices also include shipping.
You may also find savings offered via pop-ups; when we visited the Blue Apron site and browsed for a while, we eventually got a discount offer of "$50 off, spread over [our] next two orders, if we ordered within the next 30 minutes.
All of Blue Apron's meal delivery plans are commitment-free: skip any weeks you choose (like when you go on vacation) and cancel your plan at any time.
You can also choose the delivery date that works best for you; with all shipping boxes coming with cold packs, you don't even need to be home when your delivery comes.
Blue Apron has some definite positives. When we received our meal delivery, we were impressed with the quality of the ingredients - absolutely nothing generic or cut-rate, from the fresh vegetables to the canned beans.
This company emphasizes recipes that use in-season ingredients, making for a fresher, healthier eating experience. Every recipe we received was simple to prepare, with clearly-labeled ingredients and well-written instructions.
And, the final products were all winners; we wanted to keep every recipe for future use.
For customers who are looking for premade convenience or who don't have access to a traditional kitchen, Blue Apron isn't the right fit.
It's definitely a service for people who want to cook, but need some help in the inspiration department without the hassle of shopping for the ingredients. For those customers, Blue Apron is a strong contender worthy of consideration.