SWOT analysis of Blue Apron analyses the brand/company with its strengths, weaknesses, opportunities & threats.
In Blue Apron SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Blue Apron to benchmark its business & performance as compared to the competitors and industry. Blue Apron is one of the leading brands in the food & beverages sector.
The table below also lists the top Blue Apron competitors and elaborates Blue Apron market segmentation, target group, positioning & Unique Selling Proposition (USP).
Blue Apron Brand Analysis
Packaged Foods and Ingredients
Food & Beverages
Fresh Ingredients, Original Recipes, Delivered to You
Chef Level Recipes and ingredients delivered to home at affordable prices
Blue Apron STP
People looking for quick home cooked food
People in middle income group and young demographics
Fresh ingredients and recipes delivered at your doorstep
Blue Apron SWOT Analysis
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blue Apron.
1. Blue Apron has emerged as the market leader in its new category
2. Blue Apron offers variety of menus and options to its customers
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Subscription based models help blue apron retain customers
4. The company went public in June 2017 to further establish its leadership
5. Blue Apron has made more than 8 million servings as per 2016 data
6. The website gives all the options in high details and pictures so that the customers can chose properly
Here are the weaknesses in the Blue Apron SWOT Analysis:
1. Blue Apron costs can lead to less customers
People who are interested in cooking gourmet dishes at home themselves are more of their customers rather than people ordering cooked food
Following are the Opportunities in Blue Apron SWOT Analysis:
1. Blue Apron operates only in USA but it can expand in other geographies as well to grow as an enterprise
2. It can also add pre cooked dishes or restaurants and also offer normal food delivery
The threats in the SWOT Analysis of Blue Apron are as mentioned:
Competition is growing which can cause pressure on market share
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Heavy dependence on packaging and fresh raw ingredients
The brandguide table above concludes the Blue Apron SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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