Affle IPO description – Affle India is a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.
The Consumer Platform aims to enhance returns on marketing spend through delivering contextual mobile ads and reducing digital ad fraud, while proactively addressing consumer privacy expectations.
As at 31 March 2018, the company had approximately 1.18 billion consumer profiles and had accumulated over 140 billion data points over the preceding 12 months, powering its prediction and recommendation algorithm. Its Consumer Platform is used by business to consumer (B2C) companies across industries, including e-commerce, fin-tech, telecom, media, retail and FMCG companies, both directly and indirectly through their advertising agencies.
Affle utilizes user-intent indicators derived from behavioural signals, marketing attribution and transactional data, which are received in real time and accumulated over time, which increases its ability to predict a user’s likely interests.
The company enhances its customers’ ad content with rich media experiences, including interactive videos, games and augmented reality.
This paired with data-centric scientific targeting and retargeting enables a higher likelihood of consumer engagement, such as downloading an App or completing a transaction.
Promoters of Affle India – Anuj Khanna Sohum and Affle Holdings Pte Ltd
|Affle India IPO details|
|Subscription Dates||29 – 31 July 2019|
|Price Band||INR740 – 745 per share|
|Fresh issue||INR90 crore|
|Offer For Sale||4,953,020 shares (INR366.52 – 369 crore)|
|Total IPO size||INR456.52 – 459 crore|
|Minimum bid (lot size)||20 shares|
|Face Value||INR10 per share|
|Listing On||NSE, BSE|
Objects of Affle India IPO
- Working capital requirement – INR68.9 crore
- General corporate purposes
- Issue expenses
|Affle India’s financial performance (in INR crore)|
|Net margin (%)||8.7||5.7||2.9||1.0||10.4||19.4|
* FY2019 figures reflect consolidation of Singaporean and Indonesian subsidiaries
More about Affle India
Affle India Contact Details
Affe India Limited
601-612, 6th Floor, Tower C
JMD Megapolis, Sohna Road
Sector 48, Gurgaon 122 018 Phone: +91 124 4992 914
Registrar of Affle India IPO
Karvy Computershare Private Limited
Karvy Selenium Tower B, Plot 31-32,
Hyderabad – 500 032, Telangana Phone: +91 40 6716 2222
Fax: +91 40 2343 1551
Valuation of Affle India (FY2019 consolidated)
Earnings Per Share (EPS): INR20.10
Price/Earnings (PE ratio): 36.81 – 37.06
Return on Net Worth (RONW): 67.4%
Net Asset Value (NAV): INR29.81 per share
Affle India IPO Subscription Details
|Category||Shares offered||Subscription (no.
|Day 1||Day 2||Day 3|
Affle India IPO Allotment Status
Affle India IPO allotment status is now available on Karvy website.
Click on this linkto get allotment status.
Listing Performance of Affle India
IPO Opening Date: 29 July 2019
IPO Closing Date: 31 July 2019
Finalisation of Basis of Allotment: 5 August 2019
Initiation of refunds: 6 August 2019
Transfer of shares to demat accounts: 7 August 2019
Listing Date: 8 August 2019
Listing Price on NSE: INR926 per share (up 24.3% from IPO price)
Closing Price on NSE: INR873.65 per share (up 17.27% from IPO price)